If I’m being honest, I struggled to give me home cidery a name. Naming my home brewery was easy, the name had been running around in my head for sometime. But as I never thought I’d ever be making cider, I’d never thought I’d have to name a cidery, so hadn’t given it any thought whatsoever.
I was torn between delving back into Snow Crash and seeing if I could find inspiration for a name in there, or just going with another space themed name. I nearly settled on Reason Cider; as in Reason the last argument of kings i.e. violence. I didn’t want to have my cider thought of as fighting cider though, I wanted my cider to be more of the sitting under a tree on a balmy summers eve, as the day slips away to reveal the wonder of the night sky.
So knowing that it needed to be a space themed name, the choice was either some sort of sun based name, or one based on some other celestial body or phenomena. I threw a few sun based ideas out onto twitter and Andrew (@Irr_Orbit) replied quoting some Keats. To say I’m not familiar with Keats work would be an understatement, I had to go and look it up, here’s the first stanza of his ode To Autumn:
Season of mists and mellow fruitfulness Close bosom-friend of the maturing sun Conspiring with him how to load and bless With fruit the vines that round the thatch-eaves run; To bend with apples the moss'd cottage-trees, And fill all fruit with ripeness to the core; To swell the gourd, and plump the hazel shells With a sweet kernel; to set budding more, And still more, later flowers for the bees, Until they think warm days will never cease, For Summer has o'er-brimm'd their clammy cells.
I just knew the moment I read it, that Quiet Sun was the name I had to use, which I just felt fitted well with both the poem and my romantic thoughts about lazy days under a tree. I think that it also helped that the quiet sun, which is part of the solar cycle, was secretly my favorite of all the names I threw out there. While I was a bit worried that it was a bit close to Black Sun, once that idea had stuck, that was it, Quiet Sun Cider was born.
After deciding on the name, all that was left was the branding. A quick trawl of the Solar Dynamics Observatory Flickr feed turned up a suitable image, which I thought reflected cider making quite well. On the surface it’s pretty easy, after all, it’s just fermented apple juice. Once you delve a bit deeper though and look at it from different angles, it can be quite complex, which is reflected nicely in the different slices of the sun in the image.
The image of the sun in the bottle label template at the top of the page, was taken by the Solar Dynamics Observatory, you can see the original in their flickr photostream. It’s available for use under the Creative Commons Attribution-NonCommercial 2.0 Generic license.